introduction
This project entails crafting an adaptable brand identity for a local restaurant. It involves rebranding the establishment and developing various brand applications suitable for both print and digital platforms. Amidst the challenges posed by the pandemic, restaurant owners have had to innovate, offering signature meals for takeout or delivery. The selected restaurant should feature both dine-in and delivery options, prioritizing smaller establishments to capture their unique personality within the brand.
restaurant - la pizze
The brand was established around October/November 2023. La Pizze is owned by Imtiyaaz & Ridwan, two friends who share a passion for Neapolitan pizza. The restaurant serves Italian cuisine and is situated in the vibrant suburb of Greenside, which thrives as a dynamic community where history, culture, and good food intersect.
They pride themselves on:
- Making pizza as they do in Naples.
- Their 24-72 hour fermented pizza dough that’s hand-stretched.
- They use all Italian ingredients, such as San Marzano tomato
and artisanal Fior de Latte Mozzarella.
- The raised edges of their pizza create a delicate, blistered crust,
with a thin center.
concept
This concept is inspired by the essence of Neapolitan pizza-making, where simplicity and quality ingredients are key. The brand identity draws from the vibrant colors and flavors of mozzarella, tomato, and basil, creating a fresh and authentic feel throughout. Every detail of the concept is thoughtfully designed to engage and delight customers. With its playful yet sophisticated style, this concept not only captures the essence of Neapolitan pizza culture but also positions the restaurant as a lively and unforgettable dining experience.
colour palette
The colour palette is a harmonious blend of hues inspired by the rich ingredients of Neapolitan pizza. From the deep, earthy tones of basil to the bold, fiery shades of ripe tomatoes, accented
with creamy off-white and warm beige, the palette exudes warmth and comfort, inviting customers
to indulge in a culinary journey that celebrates the simplicity and quality of traditional Neapolitan cuisine. Every shade in this palette tells a story of passion, flavor, and the joy of sharing a delicious meal with loved ones.
with creamy off-white and warm beige, the palette exudes warmth and comfort, inviting customers
to indulge in a culinary journey that celebrates the simplicity and quality of traditional Neapolitan cuisine. Every shade in this palette tells a story of passion, flavor, and the joy of sharing a delicious meal with loved ones.
Typography
Through careful selection and usage of fonts, I not only maintained consistency across different brand elements but showed how they can adapt to various contexts. With its playful yet sophisticated design, the typography captures the essence of the restaurant's lively atmosphere
and artisanal craftsmanship. Bold and modern letterforms exude confidence and energy while maintaining a sense of simplicity and clarity. Whether it's on the logo, menu, or packaging, this typography demands attention and creates a memorable impression, inviting customers to enjoy every moment of their dining experience.
and artisanal craftsmanship. Bold and modern letterforms exude confidence and energy while maintaining a sense of simplicity and clarity. Whether it's on the logo, menu, or packaging, this typography demands attention and creates a memorable impression, inviting customers to enjoy every moment of their dining experience.
logo
The logo draws inspiration from the main ingredients, mozzarella, tomato, and basil. It is complemented by captivating typography, and is playful and sophisticated, showcasing the restaurant's dedication to quality and tradition. The bold and dynamic design and modern look help it stand out in the competitive food industry. Whether it's displayed on signs, menus, or packaging, the logo symbolizes exceptional food and invites customers to experience a unique culinary experience.
Original Logo (Left) - Rebranded Logo (Right)
logo variations
The logo is versatile and adaptable to all brand colors, but for display, it's shown in black and white for clarity. It can be used filled or unfilled, with or without the slogan, and in both vertical and horizontal variations. Additionally, it offers alternatives such as the wordmark and monogram logos, accommodating different design needs.
brand assets
Building on this logo, I carefully selected and created a range of brand assets such as a website, attention-grabbing social media posts, and flexible packaging options like pizza boxes and staff uniforms. By incorporating relevant images in the menus and digital platforms, I aimed to enhance the overall sensory experience for customers.
Disclaimer:
Some of the images do not belong to the brand and I do not claim them as such.
Some of the images do not belong to the brand and I do not claim them as such.
